Elixinol Wellness has signed a binding agreement to acquire premium lifestyle brand The Healthy Chef in a deal worth up to A$5.5 million.
Founded in Australia in 2006 by nutritionist, wellness coach and celebrity chef Teresa Cutter, The Healthy Chef offers clean nutrition for women’s health, inner beauty, and wellbeing.
Its portfolio of products targets high-demand segments including weight loss, health and fitness, stress, sleep, menopause, and immunity.
On completion of the deal, Cutter will stay on as a consultant for three years, with an option to extend for another three years, providing global brand ambassadorship, as well as product and recipe development.
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