The macroeconomic environment has a huge impact on cannabis investment opportunities. While recent years have been rough for the industry, the future looks somewhat less turbulent as macroeconomic pressures on cannabis businesses alleviate.
A few years out from COVID-19, the industry is exiting a period of abnormally high sales driven by pandemic purchasing. Demand is more predictable, and consumers are returning to pre-pandemic behaviors.
Still, some critical business operations will continue to be influenced by macroeconomics – and how companies respond to these factors will ultimately decide the health of their cannabis businesses.
This item originally appeared on MJBizDaily. The rest of the story is available here.
The post What Is the Economic Outlook for Cannabis Companies in 2025? appeared first on Business of Cannabis.
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