I agree, its cheap to make but not to import to uk. New product of any kind tests the market in terms of what people are prepared to pay, those responsible will be aware of that, if not they should be asking someone!
I once had a business selling high value pro tech kit, imported some new to market. Priced it a bit higher than I thought the market would take, ended it up reducing it a % point or three lower, but found a level with profit in it.
I need to revisit companies house and find the uk reg companies of clinics and importers, with digging you can find which are making money dispensing UK
MC and those who are not. Last time I looked, there were not many raking it in. Some do spend a lot on salary however ...