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- 🏴 Alternaleaf
I appreciate the thoughtout reply!I've made a few comments on this already today, yes - I feel when clinics have finished racing to the bottom on clinical fees, the next major battleground will become pharmacies selling meds under RRP to attract patients to use them. It's inevitable in the long-run.
It will work out better for patients, but then we may also see increased fragmentation/segregation of availability, if suppliers start trying to cut off pharmacies selling under RRP to protect margin or not to 'devalue' their brand. Our anti-price fixing laws do not allow a supplier and pharmacy to agree any sales price together (though weirdly agreeing a maximum sales price is allowed) - and the only way they really have to enforce RRP is to cut-off supply to those selling under it.
I feel Medicann's model is a catalyst to moving us towards lower med costs. To give an example, Medicann right now can attract patients by dropping all the way down to a zero-fee model, but no-one entering the market in the future can really follow suit, because patients choose established names they can find reviews/info on, and will 90%+ of the time choose them over the random newbie if pricing is the same. In the future when some random new company enters the UK market (even with deep pockets to market themselves), there's zero reason for patients to start using them over more established competitors when they both have the same zero-cost pricing model - unless medication costs are lower.
Effectively, the only way left for new companies to attract a ton of new patients (after zero-fees becomes the norm), is to start dropping med prices in their pharmacies.
Truly believe this is what will happen in the long-run.
I did just speak to my doctor who also works at Cantourage and he's been told to expect <£4.50 flower as a regular in the market soon, which does back up your view on how things are going for sure.
but in this instance, with low or zero fee models, and <£5 flower, where are these guys making their money? small margins but volume orders?